William Etuwewe
My name is William Etuwewe, also known as the golden boy. I paint with words.
There was a time when beauty was a rigid, almost mathematical equation. Height, waist-to-hip ratio, bone structure, skin tone, age, these were the unforgiving metrics that decided who was beautiful and who was not. Entire empires had beauty pageants where women were paraded and judged on symmetry and “ideal” proportions as if they were architectural projects rather than human beings.
Back then, beauty was a privilege, a birthright, Beauty was a dictatorship, and most people were not invited to the throne.
Then Came the Revolution
Fast forward to today, and beauty has been democratized. We are living in the Golden Age of Beauty, where the power is no longer in the hands of a select few but in the fingertips of anyone with a phone and a little confidence.
Beauty is no longer just about your face, your body, or your age. It’s about what you choose to show. If all you love today are your freshly done nails, you can zoom in, filter up, and let the world admire them. If your eyeshadow is smoking hot but the rest of you just rolled out of bed, no problem, frame it right, and suddenly, you’re a glam goddess. The camera sees what you want it to see, and the beholder has no choice but to agree.
Beauty as a Political Tool (And a Distraction)
Now, beauty isn’t just about looking good, it’s a weapon, a marketing strategy, a distraction tactic. Have you noticed how every political take, every motivational speech, every “wake up at 5 AM or you’ll die poor” lecture, when it is delivered by a woman, she is definitely on full beat?
You’re trying to listen to her explain why you need to invest in crypto, but her highlighter is blinding you. She’s telling you to read more books, but her lip gloss is so perfect you’re reading her lips. Is she selling a course on productivity, or is she just here to show off that contour? We may never know.
And honestly? I’m not even mad. If beauty is the spoonful of sugar that helps the medicine go down, then let the world be healed by glitter and false lashes.
The Rise of the Beauty Architects
Gone are the days when you had to beg the universe for natural beauty. Now, you can build it. With apps like MyHairLink, connecting with a beautician is as easy as ordering food. Want waist-length braids by tomorrow? A makeup artist who can turn you into a Bratz doll for a party? A stylist who can make your 5’4″ frame look like a supermodel’s? Done.
This is the Golden Age because you get to decide what beauty is—for you. Not some ancient Greek sculptor, not some 90s fashion editor, not even Instagram’s algorithm. You.
Be as Beautiful as You Want to Be
So paint your face, or don’t. Filter your photos, or keep it raw. Show off your nails, your hair, your smile, or just your favorite earrings. Beauty is no longer a standard—it’s a choice, a mood, a vibe.
And in this golden era, the only rule is this: If you feel beautiful, you are. The world will just have to adjust its gaze accordingly.
